Why Should You Have A Website For Your Business?

Image source: gostudiogreen.com

Image source: gostudiogreen.com

Each day the number of people who are online are increasing. Today a huge number of people are increasingly using their mobile phones for internet surfing. In the light of this fact the importance of having a website for your business cannot be underestimated.

The world is a global village today with businesses having clients in places they might never have thought of reaching had it not been for the internet. There are various reasons that make having a website for your business a must:

Visibility

Apart from the fact that the number of people using the net for their needs is increasing day by day; the lifestyle is changing too. People today have lesser time to go out physically and research about various options inthe offline or physical market and they find the internet as a viable alternative. Hence if you want to be visible to this set of people then you must have a website.

Today people are often moving to different areas and hence will need to find businesses that meet their daily needs and searching online becomes more attractive than physical wandering in an unknown area.

Assumptions

Today it is generally assumed that if you are running a business that provides quality products and services then you will have a website. Those without a website are frowned upon as unprofessional business.

Easy Referral

The website offers an easy way for people to refer your business to somebody. Your website can speak a lot about you even if potential customers do not meet you physically. Hence, a website provides an easy location where people can get in touch with you at theirconvenience form their convenient location.

24 x 7 Promotions

Your website serves as a constant advertising campaign at less than half the price of conventional advertising campaigns. Your website assures people of your presence and informs them about you, your company, the company’s philosophy and history. Today the more information you give to the customer the more he or she trusts you. An interactive and easy to browse website proves your professionalism in the way you handle tasks which helps in building trust.

Customer Support

Your website serves as an inexpensive 24 hour customer support even if you do not have employees that are accessible all the time. Customers can leave their comments or complaints for you to address them later. If you have designed a trouble shoot information or FAQ page on your website, the customer will find answers to a lot of questions by simply reading the information. This saves the company a lot of time.

Educate customers

The modernconsumer wants to make an informed decision when investing or spending their money. Hence, your website serves as a useful tool through which you can provide all information about your products and services. The quality of information you provide will determine the level of trust a customer feels towards you. Hence, you must put in some effort in developing valuable content on your website.

The consumer will often compare the information with that of other websites. Hence, it will be useful for you to visit your competitor’s website and design better content that will make the consumer have a more positive perception about you.

Build a Database of Potential Customers

All people who visit your website may not immediately become customers but you can have them fill in some contact information like an e-mail address so that when there is a promotional campaign running later; you can inform them and lure them back.  A consistent contact with the individual’s permission ensures that you are not forgotten and when the time comes, then you may have yourself a customer.

Establishing relationships with customers

When you design forms that a visitor may need to fill up on your website; you can gatherinformation such as date of birth or anniversary etc. Once the date arrives you can e-mail them your best wishes and surprise them. Often this leads to a positive feeling in the consumer for your company’s thoughtfulness and when they need a product that you sell; they are sure to cometoyour website. This if done offline will require you to keep an employee for handling this data and you will also incur the cost of paper forms. On the Internet, the software can handle this task and give you reminders for sending these messages.

Image source: www.wix.com

Image source: www.wix.com

There is no denying the need for a website when a huge chunk of the world’s population is online. If you have still not built a website; do so as fast as possible and see your business performing like never before.

Posted in Internet Marketing | Comments Off

How SEO Helps To Get Business from Local Market

Image source: www.socialconfidencecenter.com

Image source: www.socialconfidencecenter.com

If you have not harnessed the power of local SEO; then you are missing out from making some really huge profits. There are many businesses or professional who do not need to compete with the global market such as carpenters dentists etc. among numerous others. Goggle too is putting a lot of importance onto search results that are more localized thus it becomes all the more important for you to localize your marketing strategies.

How Local SEO can Help Your Business

  • Less Expensive- when you engage in a global SEO campaign your budget can run into thousands of dollars. If you want to focus more on being locally recognized then you do not need to spend so much.
  • Less competition – A local SEO there are lesser number of businesses for top ranking in a localized search. Hence your chances of a good rank increase substantially.
  • Choice of Keywords is Easy – when you are campaign for a ranking on a global search result the keywords tend to be more generalized; however for a local business the keywords will be more specific thus even competition for keywords is greatly reduced allowing for greater visibility with geo-specific keywords.
  • Conversion rates increase- it goes without saying that through search engine optimization that is more locally focused the traffic that comes to your site will also be highly convertible.
  • SEO Results in Less time- while it is commonly understood that SEO efforts take some time to show results but are nevertheless highly effective in the long run; local SEO has been observed to show results fasterbecause of it being highly specific in nature.
Image source: windowssupportnow.com

Image source: windowssupportnow.com

SEO strategies for the Local Market

  1. Identifying the target market cannot be emphasized more when it comes to utilizing SEO for local business. Keywords should be such that they are targeted towards the specific geographicallocation of your targetmarket. You must know that there penalties for over optimization so you must not stuff too many specific area keywords. Two or three which includes the name of the main city or town is enough to get relevant traffic.
  2. Google Places is undoubtedly a great way to get business form the local market and you might be surprised to know that signing on it is free too. Your profile needs to be updated regularly though to get the best results.
  3. BusinessDirectoriesin addition to Google is a great way to get local business. Often people who are interested in finding abut local businesses do search various yellow pages and some of the reputable business directories in order to get relevant results. Therefore, do not forget to get yourself listed on these.
  4. Today the mobile phone is increasinglybeing used for online surfing and hence if you want to get business form the local market then it becomes very important that your website is also mobile friendly. You will surely have an upper hand over your competitors with his SEO strategy since there are a number of local businesses who have still not updated their website to be friendly for mobile platforms.
  5. Content Marketing that is focused on locally relevant information is a very effective tool today. You can keep posting locally relevant information on blogs etc. that will surely attract the attention of a he number of local clientele who if satisfied with your content will keep coming for more and may over time become your loyal customers. One precaution should be taken when optimizing content for local clientele is to not do over optimization. This often makes people put off rather than be interested. Too many keywords and useless content will not make any difference at all. If you want a long term loyalty; you must put in some efforts into providing valuable content.
  6. Feedback -When you ask your customer for feedback; there are chances that it can backfire. However if you have complete confidence in your quality then you can be sure that these testimonials and feedback will result in higher search engines. There are many review websites but you will want to pay more attention to Googel+Local.
Image source: bitshare.cm

Image source: bitshare.cm

To conclude, it is easy to increase your local business with the right SEO Company from India and SEO strategies and although it may seem a little difficult in the beginning; the path to effective local SEO willbecome easier provided patience and persistence is on your side.

Posted in Search Engine Optimization (SEO) | Tagged | Comments Off