Search Engine Optimization better know as SEO in common terms are one of those topics which people get very easily. Some time ago SEO was all about a myth and it’s sad that it’s still a myth for mostly peoples as well as many SEO Professionals having huge amount of experience in this field. Why I am saying like this- I have lots of witness and proof behind my theory. There are various blogs and famous SEO Professionals around us who are shouting from morning till night that what to do and what not to do in SEO but the SEO Professionals who supposed to be having huge experience do whatever they want to do, either it is good or bad and they are making those activities as a trend in SEO which is totally different from the basic and original SEO Strategy.
Today when was reading an article, I got a new topic that how SEO Strategies has changed in last few years and what are the new inputs have done in SEO. I am describing them one by one and I wish some huge experienced SEO Professionals must read this article to keep the SEO in their original shape.
Article Submission: earlier article submission was an effective way to get the ranking in Google but when Google observe that same article is publishing in many websites, they updated their algorithm and it was called Panda Update. That updates was basically to stop content delicacy. Now the big question is that what to do now instead of article submission. It’s Guest posting in different different blogs, yes it looks an organic way and it’s a better way to perform an ethical SEO activity.
Press Release: f you really have genuine news about your company, product or services then publish a press release other wise don’t waste your time by publishing different different press releases on same topic. It won’t be useful for the website.
Content: keep concentration on content, give your attention that who is writing the content for your website, he or she must have good understanding about the topic otherwise the content will not be an effective content.
Social Media: now we can’t ignore the importance of social media actives. Our social media presence has great importance. It shows the recommendation the other user gives to us.
Designing Part: designing part of a website must fulfill th professional ethics. The designing of a website should be according to the user point of view. Your services, information and other important menus must be visible on the page.