Relevance – Your keywords must be relevant to the content of your website. That’s how you can get your site found by the right people;
Search – you should do a thorough investigation and analysis of relevant keywords for your site that will give you an idea of how your competitors are selling their products and services and better understand the needs of her customers.
Be specific - use variants, and avoid general terms. “SEO Services” can be changed and “Austin seo services” or “SEO services in Austin.”
Check the competition – so you can determine which keywords competitors are using and to assess if it qualifies.
Use tools like Google Keyword Tool or Wordtracker to get a very detailed keyword analysis.
Identify and optimization – when you clear your keywords, be sure to use them in your site, optimize and produce in-links to your site.
Keyword Density – It is better not to overuse keywords on your site. Maintain a keyword density of only 1% to 6%, which means that for every 100 words of text on your page, your keywords should appear a maximum of 6 times
Proper use of keywords in the niche may be relevant to add a huge traffic to your website. It ‘s always best to include your keywords, content, what do you think customers are looking for. You must come in terms of search terms, which are likely to come in search engines. With this, you are guaranteed to succeed in the campaign of optimization for search engines!