When we used to think of web a decade ago, the major aim of every organization was just to develop an online presence through a website. But in a decade, this scenario has completely changed. These days there are so many websites that everybody is working hard on increasing the visibility of their website among the other infinite counterparts.
SEO and PPC stands for pay per Click, basically SEO is an indexing process which is structuring all applications that can easily found in the search engines like Yahoo, Google and Bing. Pay Per click are advertising which is like a paid listing, commonly appears on the right side on the web page as clearly labeled with paid listings. SEO is always being an ideal method to opt for your website, which promotes the site extensively in a better way.
In general, users always go through the credible and relevant results than the paid one. As resulted 75% of search engine users included that an optimized listing is easy to go through than paid listing. Users are more aware about all results like they already know paid result may listed by anyone but optimized results are accurate resulted.
Proper optimization is also cost effective which is unpaid for any clicks but in pay per click listings you are charged for each and every single click, whether shop made or not from your website. Normally, users opt to click on optimize search results rather than PPC ads, because an optimized listing generate a huge ROI than PPC advertisement. A research says that more sales results from optimize search engine listing than paid websites. Only one among ten business reports comes in better ROI from a PPC website.
SEO is a long time investment than PPC as the relatively lived for few. Sometimes, paid advertisements display for some particular period and hide completely when your fund is exhausted or the service changed. Sometimes pay per click ads are suffered from click fraud! These are only made to pay unwanted advertisement budget. On the other hand, Google search engine has the facility of testing to detect click fraud and also it protects your account too. A report says, three ads are fraud among four ads in PPC and it is not done at SEO. Hence you can prefer to obtain the SEO services for making better your online business.
An optimized result is very pure and provides wide range of traffic. SEO result also opt for better click through rates as research shows these rates could be three time higher than paid with three meaningful words- more users, more leads and more consumer. If you want a real marketing success then there is no substitute of optimizes search. Search engine optimization only can give you huge traffic on your website and you will be able to get more profits through the online business world. You will find a higher credibility of search engine optimization then PPC whenever comparison comes.